When Disney launched Euro Disney in Paris, they learned how much privilege means to the French culture. Originally, the theme park had the same rules as all other Disney parks, barring pets, smoking, and the consumption of alcohol. The French stayed away in droves because they didn’t like such restrictions. Disney broke through to the French market only when they began to offer special “privilege passes” that allowed access (for a premium price) to certain parts of the park where visitors could take their pets, smoke, and drink wine. The idea of islands of privilege in a sea of equality was right on Code for the French.
How culture can affect the expansion of your business. The last passage that I’ll be sharing from this book. I just thought this was an interesting anecdote to share.
